RICH MEDIA AD SPECIFICATION

POLITE AND RICH MEDIA

-Eyeblaster, Eyewonder, Pointroll, Doubleclick/Dart/DFA, etc
-All creatives are subject to approval on an individual basis.
-Can only expand/retract on click or expand/retract on mouseover.
-Call to action must be visible on the ad.
-Javascript tags preferred.
-Rich Media ads can have an initial load of 40-50k and a max file size of 100-120k.
EXPANDABLE ADS

-Must be built and served by an approved 3rd party. Subject to review.
-For ads running on the homepage: 300x250 can expand/retract on mouseover OR
expand/retract on click.
-Video & audio must be initiated by click only.
-All looping must stop at 4. Maximum duration 15 seconds.
-Cannot run on video player.
FLASH

-When sending Flash, please send backup .gif AND click-through URL.
-Please note: maximum size limit of a backup .gif is 50k.
-Also please ensure the “wmode” is set to “opaque” for the .swf file.
CLICKTAG

-The click action button should be in top layer of Flash code so
that the banner clicks through properly. This code is mandatory in
order for our server to track clicks.
-Please make sure the ClickTag variable is coded as follows:
on( release ){
getURL(clickTAG,”_blank”);
}