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BLOOMBERG APPLICATION
* While we are compatible with numerous 3rd parties, all non-Rich Media 3rd party served campaigns will be billed using the delivered impressions reflected on AdMarvel, Bloomberg's mobile ad server.
BLOOMBERG MOBILE SITE
Tracking Pixel MUST be transparent as the Bloomberg Mobile Site has a black background
BLOOMBERG RADIO + APPLICATION
*180x150 is replacing the 300x250 static image around Mid-May. Rich Media is now enabled with the new size.
BLOOMBERG TV + APPLICATION
* a 30 pixel black strip with the copy "CLOSE X" in the right corner must be incorporated at the top of each full page expanded banner. This can be implemented by the Rich Media provider.
*Disclaimer: A 5-business day review and implementation period is preferred for all advertisements on Bloomberg.com.
*All creatives subject to review on an individual basis.
*Any questions? Please contact us at: webads@bloomberg.com
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MOBILE ADVERTISING SPECIFICATIONS
BLOOMBERG APPLICATION
| ANDROID PHONE | ANDROID TABLET | BLACKBERRY | IPAD | IPHONE |
|
480x75
320x50
240x38
max 35k
max 30k
max 30k
|
768x96
704x80
480x75
320x50
max 50k
max 50k
max 35k
max 30k
|
480x75
320x50
240x38
max 35k
max 30k
max 30k
|
max 50k
max 50k
Preroll max :15
|
max 30k
Preroll max :15
|
| .jpg, .png | .jpg, .png | .jpg, .png | .jpg, .png, 3rd party | .jpg, .png, 3rd party |
| Rich Media is not supported at this time | Rich Media is not supported at this time | Rich Media is not supported at this time | Specific Preroll Specs are listed under BTV + Application | Specific Preroll Specs are listed under BTV + Application |
| Does not expand | Does not expand | Does not expand | Max Expansion: 1024x768 | Max Expansion:320x480 |
* While we are compatible with numerous 3rd parties, all non-Rich Media 3rd party served campaigns will be billed using the delivered impressions reflected on AdMarvel, Bloomberg's mobile ad server.
BLOOMBERG MOBILE SITE
| Dimensions | Format | Max File Size |
| 300x50 | .jpg, .png, 3rd party | 30k |
| 216x36 | .jpg, .png, 3rd party | 30k |
| 168x28 | .jpg, .png, 3rd party | 20k |
| 120x20 |
.jpg, .png, 3rd party | 10k |
BLOOMBERG RADIO + APPLICATION
| Position | Dimensions | Format | Max File Size |
| Home Screen Banner | 300x250 180x150* |
.jpg, .png 3rd party |
20k |
| Live Player Banner | 300x250 180x150* |
.jpg, .png 3rd party |
20k |
| Audio Preroll Live | Max Length: 10 seconds | MP3 - Stereo or Mono Constant bitrate: adjustable to meet file size requirement |
Min: 70k - Max: 100k |
*180x150 is replacing the 300x250 static image around Mid-May. Rich Media is now enabled with the new size.
BLOOMBERG TV + APPLICATION
| Position | Dimensions | Expanded Dimensions | File Type | Max File Size | Notes |
| Feature Strip | 350x197 | 768x1024* 1024x768 |
Static, 3rd Party | Rich Media: 800KB-1MB Standard Media: 30K, full screen - 100K |
CTA copy is not permitted on banner. |
| News Landscape | 600x80 | 768x1024* 1024x768 |
Static, 3rd Party | Rich Media: 800KB-1MB Standard Media: 30K, full screen - 100K |
CTA copy is not permitted on banner. The ad displays on the screen for 7 seconds then retracts to the bottom of the article. |
| News Portrait | 434x80 | 768x1024* 1024x768 |
Static, 3rd Party | Rich Media: 800KB-1MB Standard Media: 30K, full screen - 100K |
CTA copy is not permitted on banner. The ad displays on the screen for 7 seconds then retracts to the bottom of the article. |
| Video Player Banner | 185x106 | 768x1024* 1024x768 |
Static, 3rd Party | Rich Media: 800KB-1MB Standard Media: 30K, full screen - 100K |
CTA copy is not permitted on banner. |
| Preroll | Max Length: 15s 720x480 resolution 16:9 Bitrate: ~4kps |
N/A | .mp4, .mpg(2) | N/A | Audio: HE-AAC or AAC-LC up to 48kHz, stereo audio or mp3 (mpeg-1 Audio Laer 3) 8kHz to 48 kHz, stereo audio. |
| Logo on Wallpaper | 1920x1080 | N/A | Vector Art, Static | N/A | Please send logo as vector art. Our graphics dept. will resize your logo to best fit on the wallpaper and send to you for approval. We are unable to track any metrics for this placement. |
* a 30 pixel black strip with the copy "CLOSE X" in the right corner must be incorporated at the top of each full page expanded banner. This can be implemented by the Rich Media provider.
INFORMATION AND REQUIREMENTS
- PLACEMENTS ON APPS
- Banner ads for Nokia appear on the News section of the application only. The ad displays on the screen for 5 seconds when a news story is loading, then retracts to the bottom of the news story page.
- Banner ads for iPhone & iPad appear on the News section of the application only. The ad displays on the screen for 5 seconds only, then retracts to the bottom of the news story page.
- COLOR INFORMATION AND REQUIREMENTS
- Ad background should not be black as it will interfere with the interface. If black is important to the client’s brand, then a design element—e.g. an outline—
should be applied to differentiate the ad from the application.
- White (R 255, G 255, B 255) should also be avoided as it will appear too bright. Please use R 204, G 204, B 204 as the white equivalent.
- Additional Rich Media Specs:
- Expanded ad must include a close button
- Expanding ads must be approved by Bloomberg prior to launch - Video Recommendations:
Phones:
Width: 320px or 360px
Height: depends on each video's aspect ratio
Frame rate: 15, 25 or 30
Bit rate: 200-250kbps
Audio: MP3, mono, 32 or 46kbps
Tablets:
Width: up to 640px
Height: depends on each video's aspect ratio
Frame rate: 15, 25 or 30
Bit rate: 300-500kbps
Audio: MP3, mono, 32 or 46kbps
*Disclaimer: A 5-business day review and implementation period is preferred for all advertisements on Bloomberg.com.
*All creatives subject to review on an individual basis.
*Any questions? Please contact us at: webads@bloomberg.com
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